Apple iPhone 7 Review
Apple has raised the new iPhone this year with a clear premise: become the best iPhone that have ever produced. It may seem like a marketing approach, but it goes much further: competition years trying and the Cupertino company remains the reference. It is not go faster, but see what you can do with that speed extra. It is not a matter improve the haptic technology, but integrate it into everyday use. It is not to be more than anyone else, but better than one’s own.
To create the iPhone was not to result in a new family of devices, or the beginning of a career of models over time. Steve Jobs wanted to present an idea, and wanted it to be a constant evolution. It was a concept – even could be considered a personal – get bet that everyone did in his pocket a small computer based on the different experience that Apple has as distinctive. It was a combination of many things, hardware and software, but also sensations, aires change and think that things could be otherwise. And best.
Evolve to be better is trickier than it seems. How easy is to disguise this spirit of improvement with interesting at first glance, but poorly implemented features for everyday use. The idea of the attention and vary each year, the concept does not fit into the plans of Apple. The feeling that the company works with an idea and improvement each year is emphasized on this occasion with the iPhone 7, a terminal that could only build Apple, and the only one that can afford to throw something to weigh if not eye-catching, become the model to beat. Better than ever. If you look at the competition, we find practically everything. Any shape, size and layout is available in a wide range of brands, but so that Apple is shipped in an adventure, there still remained much to do. The reference design that we released with the iPhone 6 minimally gets updated with a new Unibody construction, which now includes even the hollow of the camera. This means that it has built polishing a same block from 7000 series aluminum, which gives a consistent and compact aspect this aspect so familiar that we already know.
The new provision of the antennas in this model – which does not change one iota the coverage with respect to the previous model – and two new cameras back slightly change the appearance to which we are accustomed. The two new colors (shiny black and matte black) help to give us the feeling of being before something new, and it is what we understand that Apple did not want to change a design known, comfortable and perfect to continue with the icon which has already become the iPhone. Vary it by keeping the front image, only to make it thin, neither would make much sense. If the company wants a complete renovation, would have to remove things from the phone that today can continue to operate very well, so you have to carry this container to the limit as we shall see. That is the basis of this iPhone 7 concept.
In hand the new model seems better profiling than iPhone 6s, at least for the edges of the screen. The material has good grip in hand and not slide – not even Jet Black does it – with what can be calm despite being 5.5 “Plus model. Special polishing of aluminum in the Jet Black give it that distinctive look that resembles plastic in a first impression but that is far to handle it. The model that we are analyzing, Matt Black, gives it a more sober appearance, highlighting the full form of your design, as if everything is a single piece, glass and aluminum. The appearance is serene, robust and gives a sense of evolution and maturity. If someone of 2007 saw this iPhone, you would understand the transition as a process of maturation, which is without a doubt is what Apple wants to convey.
No one will be surprised at this point know that this iPhone has no headphone jack. Wires are going down in history, and it is a war that Apple has been struggling since Steve Jobs present the first iBook with Airport wireless card back in 1999. Communication between devices without cables is without a doubt a brave indicator: is to leave behind in addition certain forms of use with which we are accustomed to live together, and certainly one of the best known by everyone – from virtually all our life – are the headphones. In many ways reminiscent of that first iMac without a floppy disk drive, the first MacBook Air DVD or even leaving behind Flash with the original iPhone. All of these decisions are not taken to force consumers to change their habits, but for a technology most useful to the user. In many respects, who will force the rest of the industry to follow a path which – by little courage or pure comfort – they do not take, or do not have enough thrust to get attention. For example, Apple is not the first brand that eliminates the headset port, but if it is the first time that opens the debate with the intensity that we have now.
7 Plus – on iPhone iPhone box 7 also – we will find the well known headphone EarPods, but this time with Lighting connection. The performance and the sound is identical to the traditional. The new iPhone also include an adapter to connect the lightning port headphones with connector jack 3, 5mm, including its own digital converter to analog (DAC) that the own EarPods. With it, you can use any handset with this type of connect, also running remote controls and microphone when they have them.
With the arrival of the iPhone in 2007, it enjoyed at the end of a multi-touch interface intuitive, powerful and fast – much more advanced than what existed at the time. With it, we enter into a new relationship with the applications and it is the user interface that has defined the evolution of mobile technology in the past nine years. However, we lost the possibility of “touching” the keys, controls. The sense of touch has tried to get methods as rudimentary as the touchscreen, or on other brands plastic keyboards, motor vibration that react when we pass your finger over some control. All of this left behind with one of the best kept secrets of the iPhone 7: the new Taptic Engine – which by the way takes the place of the removed port headphone. Does not a vibration to use engine, this new generation is much more accurate, with more degrees of response and much more customizable by the developers – that already have the programming interface in its power – by what Apple bet goes very seriously with this issue. Combined with the 3D Touch, touch screen of back reactive, “up” to us and makes us get completely intuitive perceptions.
For example, selectors months, while turning them see how return you a light touch. The images, reducing them to the fullest, warn us with another – something that we immediately recognize as something natural: a haptic motor must not only be good for answers by touch, should also get that answers the receiver can interpret them by combining them with what you see on the screen and what it hears from the interface, so that they are immediate full and natural. New Taptic Engine goes far beyond what we saw on the iPhone 6s, and Apple has made that whole interface of iOS 10 use it: the result is that every day or browsing through it is – still – simple, comfortable, and fun in any other iPhone that we know. Sorry, the feedback of each action, message or response in a way that we had not seen – sense – yet. And not only will it to use Apple.Con the opening of – programming interface – API for developers, anyone can take advantage of the powerful new Taptic Engine to add to their applications. In games, for example, we get immediate personalized – and different – if we launched a missile, we walk down a corridor, or someone attacks us. In applications, it will be possible to “feel” keys virtual piano, or buttons that need some special conditions. Although we are still far from virtually ‘touch’ the strings of a guitar in a touchscreen, this approach of Apple is a great breakthrough that enters into the technologies that could define the next generation of devices
The first thing that I tried on an iPhone 7 when he finished the keynote in San Francisco and I was able to access the first contact with the new devices, was the Home button. They had told us in the presentation that he was no longer a button, but again the engine Taptic Engine was who makes the “magic”. When you try it for the first time, it gives you a feeling very similar to the emulated “click” that we could see on the new MacBook Pro’s trackpad ForceTouch 2015. The device returns us a click that emulates the pulse, and sensually for us it is as if “we pulsáramos” something.
On the iPhone, this new haptic engine is more advanced and even this pressure [you can configure three levels] – I am “3”, by the way – and we feel as if actually the button “down” to pressing. In fact, housing is rigid, but precise and coordinated response of the engine next to the operating system allow us to use it in the same way. In the brushing perhaps pulsation rate find us strange, but in my case, I can tell you that after try it for two weeks, return to a traditional button – as of this iPad Pro that I write – is what is strange now. TouchID of second generation engine built into the phone is identical to that already had iPhone 6s, there are no changes here, even though they didn’t need: recognition of the footprint remains as accurate and fast that the previous model. Meanwhile, those who’ve used it often will even forget that you have it protected by footprint, because the desktop access is instant. Also implies a change in daily events: for example, to force a restart of the iPhone 7 we can’t use already the combination of power button + home button, not to be a mechanical but controlled by software button. Now the new key combination is therefore “power button + button less volume” simultaneously until you see that the reboot occurs. With all of this, in my opinion change and the implementation of this new “button” – is physically identical to the of phones earlier, profiled in the own body Unibody design – is one of the great successes of this model, and perhaps prepares us for what future generations of iPhone can bring us – or can leave behind: with this combination of Taptic Engine and 3D Touch the button can be integrated perfectly under the screen – but it would have to resolve the issue of the TouchID in it. Be that as it may, it is the culmination of a design and the result of all these years – and models.
One of the improvements that other manufacturers were already counting on its models, is water resistant. When they began to arrive the first models, beyond the anecdote, it was not even considered a key feature of the terminals. Today begins to be if we want to use our phone in almost any conditions: and many of them include water, dust or sand environments. This new iPhone 7 has managed to reinvent itself internally to seal your body and turn it into standard IP67 water-resistant. This certification refers to the degree of protection that an electrical or electronic equipment can withstand, and classifies them by their two-digit.
However, it is not possible to control the touch screen under water – it is not submersible, remember – with what we can not control OS under water, since the terminal capacitive screen reacts against the water – which is an electricity-conducting material – and does not detect the beats. We could take photos underwater, that Yes, for example entering the camera interface previously to dip and using the volume buttons to launch the photo. In any case, this is not a feature of the phone: the use of this new protection is to use the iPhone 7 swimming pools, beach, in the rain or even while we give a bath, without fear that a fall or a careless damage the device. In future iPhone, I’d like to have the possibility of underwater photography, with a higher level of protection against immersion.
This year we have a unique novelty in any generation: stereo speakers for the first time on an iPhone. One of them resides at the bottom where they were in previous versions, and the new is now following the opening to the telephone’s handset. Combined, the operating system focuses the sound between the two, to get that feeling of balance and that each of them “points” in one direction. For the first time the sound is stereo, but there is so little distance between the two, is something that we can hardly appreciate. What if we win is a big improvement in sound power, getting double the volume as in the iPhone 6s. However, the sound quality is not the same as can be found for example in the four speakers of the iPad Pro game – here the sound too accentuated treble and has little force on the ground, so the improvement on the 7-level external speakers iPhone is almost at the level of sound power. The use of these new speakers is however suitable for a conference call, listen to music while we cook or even outside the House, where the volume achieved by the speakers is high.
One of the points of improvement with respect to the 6s iPhone is the new screen Retina HD. The previous model had with exactly the same screen than its predecessor, but the 7 Apple iPhone has added some important changes that enhance the overall experience of the phone. One of the most important, is that the screen is 50% brighter, increasing – and I have thus noticed it in my tests – visibility outdoors or even in full sun. It was something necessary especially when the company wants to put so much emphasis on a device in which photos earn so much importance. For the first time on an iPhone, Apple incorporates the DCI-P3 color space. A color space is a system of interpretation of color in a digital display, which through color models constructed images that we see on the screens. There are different color spaces, but with DCI-P3 use on 7 iPhone which uses the cinematograph industry for its films. This DCI-P3 covers almost all range of natural colors, which in practice get the tones of images to be much more natural – and richer – than on other models. In January of this year, for example, the UltraHD Alliance announced that Ultra HD Premium devices specifications should cover at least 90% of the DCI-P3 color space.
In this new screen to see more colors, more natural way. Whites have some softer tones – while testing it I have noticed that some people notice them, and other non – and the images are much more nuanced than in any previous generation. This new color space is also available in Pro of 9.7 “iPad and the latest iMac released by Apple. Analysis of Display Mate, qualify it as the best LCD ever have tasted. In our day to day – great relevance in this model – photos, videos and even video games, they are spectacular, from any angle. That, aided by the improvement in brightness of this year carried a little further the experience of using this iPhone 7.Hablar of the next generation of the Apple processor, i.e. little: new chip A10 merger is a stop regarding knew it not only on the iPhone, but also among other manufacturers. This time is exclusively manufactured by TSMC – without Samsung’s through. To be clear, the A10 chip is a “system on chip”, i.e., a grouping of components within a single chip, to improve efficiency and reduce the space they occupy within a device. We talked about the A10 merger with a record: is the SoC (System on a Chip) faster that ever has produced. For the first time on an iPhone, we have four cores, separated into two processors that work independent or combined for maximum power: hence comes the name “Fusion” of this generation.
Not only beats in the same test the iPad Pro 9.7 ” (with chip A9X), but can also with new MacBook presented this year and is approaching dangerously numbers from some MacBook Pro still current. This is also an important indication: Apple chip manufacturing could start to think about for certain models of the future MacBooks, with all the advantages that this entails: now in space, energy efficiency, power…
You have a power of this caliber in our pockets will allow us much more. The two new processors and four got between the two nuclei are used to the complicated calculations that the new cameras of this iPhone 7 Plus need, when creating a map of the image to evaluate it, or to recognize objects, people, and funds that will be required in the future the new “Portrait mode” feature. The iPhone uses all the power of this new chip A10 to improve photos, help when making an image in RAW format, or to apply filters or effects in real time.
The games are certainly another aspect benefited from the new chip. The possibilities provided by the new architecture conform and are used to the maximum with Metal, the programming interface that facilitates high performance on the phone graphics. Games like Oz Kingdom that we saw in the keynote – and live is still more impressive – allow us to get an idea of the power and reach of the new capabilities of the iPhone 7 and its combination of hardware and software. Combined with the new and improved screen Retina HD, Taptic Engine to get haptic feedback and the rest of this generation improvements lead to a generation of iPhone, which – in my opinion – is away a lot from the previous, more that on previous occasions. Again, the maturity for which Apple bet with this model is evident. Autonomy also improved, and this is also a novelty in the iPhone. Traditionally, Apple has always maintained the same battery life generation after generation, and this – must not forget – is also an important effort. In each new model, the processor has more performance and that means that what does battery should be contained. The energy efficiency measures implemented in Apple chips AX – especially since the introduction of the math coprocessor MX – get squeeze each charging cycle. The iPhone 7, this has improved.
Not only have a battery more (another advantage of eliminating the headset port) from the 2750 mAh of iPhone Plus 6s to 2900 mAh 7 iPhone, is also important to the energy optimization of the own chip A10 Fusion, which uses high efficiency processor for common tasks and enables high-performance only when it is necessary. Here, the Alliance hardware + software from Apple is where cobra forces, since the cohesion between both worlds is very important to make the most autonomy. With daily use, in my tests I used it two days in a row without having to charge it. If we apply a more demanding in terms of performance use, we still arrive at end of the day without problems. If anything defines this generation, it is no doubt the effort of Apple for mobile photography to a new level. As a curiosity, I remember that when Steve Jobs introduced the original iPhone did not much emphasis on the camera. We actually met the interface of it – which, at that time, hardly presented options to the user – until they reached the first analysis of the device. Today, with the rise of social networks and the improvement in the forms of communication – no doubt initiated by that first iPhone – mobile photography is a great area to move and an important point in these devices. One of the more discreet changes has been the the flash update back four LEDs, which significantly improves the close-ups when we use it, getting all skin more natural, for example.
For the first time, Apple incorporates two cameras working together on one phone, one of them large angle and the other Telephoto (only in the Plus, the “normal” 7 does not count with double camera, only the wide angle). Working as a single 12 Mpx camera, we will make two x optical zoom simply pressing a button. The user does not control the use of a camera to another, since that is the task of the operating system, which activates the tele for example when we want to zoom in and the light conditions are suitable. Recall that the opening of the telephoto lens is f/2.8, there is enough light, the operating system will use wide-angle camera to make digital zoom in with almost zero light conditions – Interior – especially. Outdoors, I could always use this new camera without any problems, even in low light: a trick to know what camera is activated is to cover with your finger the telephoto: If we’re doing zoom 2 x and the screen goes black, it is being used.
Apple iPhone 7
|Network||Technology||GSM / CDMA / HSPA / EVDO / LTE|
|Status||Coming soon. Exp. release 2016, September 16|
|Body||Dimensions||138.3 x 67.1 x 7.1 mm (5.44 x 2.64 x 0.28 in)|
|Weight||138 g (4.87 oz)|
|– IP67 certified – dust and water resistant
– Water resistant up to 1 meter and 30 minutes
– Apple Pay (Visa, MasterCard, AMEX certified)
|Display||Type||LED-backlit IPS LCD, capacitive touchscreen, 16M colors|
|Size||4.7 inches (~65.6% screen-to-body ratio)|
|Resolution||750 x 1334 pixels (~326 ppi pixel density)|
|Protection||Ion-strengthened glass, oleophobic coating|
|– Wide color gamut display
– 3D Touch display & home button
– Display Zoom
|Chipset||Apple A10 Fusion|
|Internal||32/128/256 GB, GB, 2 GB RAM|
|Camera||Primary||12 MP, f/1.8, phase detection autofocus, OIS, quad-LED (dual tone) flash|
|Features||Geo-tagging, simultaneous 4K video and 8MP image recording, touch focus, face/smile detection, HDR (photo/panorama)|
|Video||2160p@30fps, 1080p@30/60/120fps, 720p@240fps|
|Secondary||7 MP, f/2.2, 1080p@30fps, 720p@240fps, face detection, HDR, panorama|
|Sound||Alert types||Vibration, proprietary ringtones|
|Loudspeaker||Yes, with stereo speakers|
|– Active noise cancellation with dedicated mic
– 3.5 mm to lightning headphone adapter incl.
|Comms||WLAN||Wi-Fi 802.11 a/b/g/n/ac, dual-band, hotspot|
|Bluetooth||v4.2, A2DP, LE|
|GPS||Yes, with A-GPS, GLONASS|
|NFC||Yes (Apple Pay only)|
|USB||v2.0, reversible connector|
|Features||Sensors||Fingerprint, accelerometer, gyro, proximity, compass, barometer|
|Messaging||iMessage, SMS (threaded view), MMS, Email, Push Email|
|– Siri natural language commands and dictation
– iCloud cloud service
– MP3/WAV/AAX+/AIFF/Apple Lossless player
– MP4/H.264 player
– Audio/video/photo editor
– Document editor
|Battery||Non-removable Li-Ion battery|
|Talk time||Up to 14 h (3G)|
|Music play||Up to 40 h|
|Misc||Colors||Jet Black, Black, Silver, Gold, Rose Gold|
I don’t want to talk about the future of the iPhone – it will come far from that – but no doubt this is the first of them, anticipating property, premises and betting that develop during the next few years. Is turning point in a generation, showing that the iPhone has become an icon by itself, and as a concept, reached maturity puts us in our hands this technology that goes beyond an edge rounded as brand new. This is the original iPhone, which presented Steve Jobs, which over the years has grown, it has adapted and has reached the level of evolution that we have today. It’s the iPhone, best nine, the evolution of an idea evolved in time which now becomes one of its goals. Perhaps for this reason, in the box, Apple does not want any number. Just “iPhone” and a small great anticipation of the future.